<h2>Visitors</h2>
<table class="style tabular">
    <tr>
        <th>No. of Visits</th>
        <td>{{ visits }}</td>
    </tr>
    <tr>
        <th>No. of Unique Visitors</th>
        <td>{{ unique_visits }}</td>
    </tr>
    <tr>
        <th>Conversion Rate %</th>
        <td>{{ conversion_with_refunds|round(2) }}%</td>
    </tr>
    <tr>
        <th>Conversion Rate (excluding Refunds) %</th>
        <td>{{ conversion|round(2) }}%</td>
    </tr>
    <tr>
        <th>Visitors to Basket Page</th>
        <td>{{ basket_visitors }}</td>
    </tr>
    <tr>
        <th>Orders/Basket visits %</th>
        <td>{{ order_basket_percentage|round(2) }}%</td>
    </tr>
    <tr>
        <th>Returning Customers %</th>
        <td>{{ returning_customers|round(2) }}%</td>
    </tr>
    <tr>
        <th>UK Orders %</th>
        <td>{{ uk_orders|round(2) }}%</td>
    </tr>
    <tr>
        <th>Europe Orders %</th>
        <td>{{ eu_orders|round(2) }}%</td>
    </tr>
    <tr>
        <th>Rest of World Orders %</th>
        <td>{{ world_orders|round(2) }}%</td>
    </tr>
</table>